{"title":"Strategy \u0026 Business Books","description":"\u003cp\u003e\u003cspan style=\"color: rgb(15, 17, 21); font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eCreative entrepreneurship, agency management, marketing\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-meaning-of-branded-objects","title":"The Meaning of Branded Objects: Why Some Things Matter More Than Others","description":"\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp\u003e\u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eExplore the psychological principles behind why people form emotional attachments to branded products.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIn \u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold. \u003cbr\u003e\u003cbr\u003eInside, you will find:\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eExplorations of brand attachment psychology:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eInsights into how consumers develop emotional connections to branded objects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccessible breakdown of complex ideas:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eWritten in a way that’s engaging and understandable for professionals and curious readers alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDiscussions on personal and cultural identity:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eHow brands influence our individual sense of self and broader social trends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eWide-ranging yet succinct, this book is essential for branding professionals, marketers, and anyone curious about the psychology of consumerism, offering the tools to understand and harness the power of branded objects in today’s marketplace.\u003cbr\u003e\u003cbr\u003eWith\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e, gain a deeper understanding of the objects that shape our lives and the powerful role branding plays in modern culture.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":48653079150814,"sku":"9780760395196","price":1350.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/7462\/8574\/files\/TheMeaningofBrandedObjects.png?v=1788610986"},{"product_id":"a-history-of-brands","title":"A History of Brands: Origins of Consumer Markets","description":"\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp\u003e\u003ci\u003eA History of Brands\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eexplores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eDiscover the fascinating evolution of branding with Richard Shear’s \u003ci\u003eA\u003c\/i\u003e\u003ci\u003e History of Brands\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eA\u003c\/i\u003e\u003ci\u003e History of Brands\u003c\/i\u003e, you’ll explore:\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBrand Origins:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eLearn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIconic Brands:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eDiscover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCultural Impact:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eUnderstand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnological Shifts:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eExamine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Future of Brands:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eGain insights into emerging trends and the future of branding in a rapidly changing world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ci\u003eA History of Brands\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":48653087342814,"sku":"9780760395172","price":1350.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/7462\/8574\/files\/AHistoryofBrands.png?v=1788610566"},{"product_id":"brands-in-the-age-of-ai","title":"Brands in the Age of AI","description":"\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp\u003e\u003ci\u003eBrands in the Age of AI\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eby Mark Kingsley explores how AI reshapes branding, enabling personalized consumer experiences and data-driven strategies while addressing challenges in a rapidly evolving landscape.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"color: rgba(0, 0, 0, 0.87); font-family: 'Open sans', Verdana, 'Sans Serif'; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eIn this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003eBrands in the Age of AI\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. \u003cbr\u003e\u003cbr\u003eWhether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWide-ranging analysis of AI’s role in branding:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eUnderstand how AI technology enables personalization, responsiveness, and predictive branding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDiscussion on the effects of AI use:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eConsider possible results from the effect of AI on the interplay between brands, people, and digital agents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-world examples:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eLearn from brands located across the spectrum of AI-powered branding strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eWith\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eBrands in the Age of AI\u003c\/i\u003e, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":48653095600350,"sku":"9780760395219","price":1350.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/7462\/8574\/files\/BrandsintheAgeofAI.png?v=1788608785"}],"url":"https:\/\/siaqibookshop.com\/collections\/strategy-business-books.oembed","provider":"Siaqi","version":"1.0","type":"link"}